Discover how to create LinkedIn carousels and get 3x more engagement from your LinkedIn posts! Read on for our step-by-step guide with best practices.
How do you make documents available for your LinkedIn audience? Do you try to get them a landing page to download them? No way!
There’s a much better way to engage your audience and turn valuable documents into highly-visual posts that will stop the scroll. The feature is called LinkedIn Carousels, and today, we’ll show you why they need to become a part of your LinkedIn content strategy!
Think of some of the carousel images you see on many websites today. LinkedIn Carousels are exactly the same; the only difference is that every image in the carousel is a document page.
Viewers can navigate between pages using left or right buttons. This makes carousels ideal for infographics, conference slides, step-by-step instructions, and more.
LinkedIn Carousels come with plenty of benefits. Firstly, because you can add as many pages as you'd like to a carousel, you can share much more information than in typical LinkedIn posts. You can even add calls to action to drive traffic to your website.
And that’s just the tip of the carousel-berg!
We've already mentioned that carousels allow you to post far more information than normal LinkedIn posts. This, in turn, provides more information about your brand or products to your customers. It doesn't stop there, though, and there are many other benefits to using LinkedIn carousels.
Obviously, now that you know the benefits of using carousel posts, you want to get in on the action. Luckily, we're here to help, and we'll now show you how you can create your own carousel posts.
The first step is to start a new post from your newsfeed. To do this, you'll click on the Start a post text box.
Once you've clicked on the text box, the Create a post dialogue box will open. From here, you'll be able to add a document by clicking on the document button at the bottom of the text box.
When clicking this button, you'll be able to choose a file to upload from your computer or upload the document from Dropbox or Google Drive.
P.S. The best way to create a stunning LinkedIn Carousel post is to create it in Canva first, make sure it looks awesome, and then save your Canva project as a .PDF.
P.P.S. You can also repurpose a PowerPoint presentation template, or use one of your internal decks to share the wisdom with your LinkedIn audience.
Once you've chosen a document, you'll be able to add a descriptive title. This title can help people on the LinkedIn platform discover your document, so make sure it contains a relevant keyword.
Finally, once you've uploaded your document and given it a title, you can also create an accompanying post. Here, you can tell people more about the document and why they should read it. Once done, you can click on Post, and there you go; your carousel is done!
While it's relatively simple to create carousel posts, there are some important things you should remember when doing so:
Now you know what LinkedIn Carousels are, how they work, and how you can create your own carousel posts. However, even if you did everything right, how would you know that your posts are effective at attracting more people and growing your network?
This is where Inlytics comes in.
Our LinkedIn analytics tool gives you the insights you need to understand how effective your content is on LinkedIn. It also gives you deeper insights into how well your personal profile is optimized and what you can do to improve it.
To learn more about the platform and how it can help you grow your network, get started for free today.