In this article, we will cover how you can change the appearance of your publicly visible LinkedIn URL. The exciting part is that you can completely personalize your URL ending and brand it to yourself or your company.
The best way to customize your LinkedIn URL is:
In the top right corner of your profile, you should see a link saying: "Edit public profile & URL". Now click the link to get to the next page.
On this quite similar page, you find once again in the top right corner the symbol that lets you edit your URL (pen icon). After pressing the blue icon you should be able to completely customize your URL ending. Personally, I would recommend using your name.
Most people will just use their names as personalized LinkedIn URL. But what if you want to brand your company instead of your name? Well, you can do that as well. Here are 3 examples of people using their customized LinkedIn URL to their advantage:
Andreas used his job title description to be his custom LinkedIn URL. I think this is very smart out of two reasons:
Niclas just used his name. Nothing special at all. But the fact that he got that very small and noticeable URL on LinkedIn makes him stand out from all the default URL's.
Well, this example is very clever. Think about how you tell someone how they find you on LinkedIn: " just type in/law/ at the end and you'll right on my page. Impressive, isn't it?
By customizing your LinkedIn URL, it will be easier to find you. It also strengthens your personal brand on LinkedIn. It makes a difference if someone enters /in/profile-3dha4lfr or /in/yourname. You see?
If you are done with the personalization of your URL, you might want to check out how to good example for your LinkedIn Headline?
It's quite simple:
Also, you should ask yourself where to put your LinkedIn URL. I'd recommend getting it somewhere where it will be seen by your hiring manager. A good place might be the header alongside the rest of your personal information. In most cases, you can automatically link to your profile.
With this overview, I want to show you in which format you can adapt your URL
This is all there is to know about personalizing your own LinkedIn URL. Your all set!