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5 Places To Find Insightful LinkedIn Statistics in 2020

I guide you to all the places where you can find LinkedIn statistics for your personal profile. The guide is divided in 4 parts: LinkedIn profile stats, post and article analytics, search appearances & the social selling index.

Many people ask themselves where they can find their LinkedIn profile statistics. It's fair to say that LinkedIn ist relatively restrictive when it comes to showing metrics to users. In this article I will guide you to the most important metrics that LinkedIn provides for members of the free plan. Also, I will show you a pretty neat alternative for getting more data out of your account.

At the end of the article, I give you one special tip on how to bring your analytics game to the next level. Stay tuned!

1. Linkedin Profile Stats Analytics

To find the standard LinkedIn profile stats, including:

  • The number of your LinkedIn connections
  • People visiting your profile in the past 90 days
  • Number of your followers
  • Number of people you follow

There are currently 3 different pages for that (inconvenient):

LinkedIn Profile Stats Dashboard
1. You must move to https://www.linkedin.com/me/profile-views/ in order to see your profile visits

LinkedIn amount of Follower
2. Your can find your followers under https://www.linkedin.com/feed/followers/

LinkedIn amount of connection in the frontend
3. To find you connections, you have to move to https://www.linkedin.com/mynetwork/invite-connect/connections/

From these pages you can monitor your success and growth on LinkedIn. If you are a data-driven person like me, or have clients for whom you analyze their content you may be missing some important metrics on these pages. For example, I want to know:

These and more metrics you can find in inlytics.io but not in LinkedIn itself.

inlytics LinkedIn dashboard
The inlytics dashboard view

2. Post And Article Analytics

To get stats like:

  • Number of post/ article impressions
  • Number of people that interacted with your content
  • The engagement rate
  • Number of comments on each post

LinkedIn post impressions and the amount of reactions

You go to https://www.linkedin.com/in/YOURNAME/detail/recent-activity/shares/.

Besides that I have included a few metrics that you cannot get without a 3rd party tool. For example the Engagement rate.

To understand what moves the needle when it comes to content performance, you have to dig deeper. That's when professional tools like inlytics.io come into play.

Here you can see the difference between LinkedIns native content view and the inlytics content dashboard. When time is money, this tool helps you to analyze content much quicker.

inlytics content dashboard with heatmap to analyze faster

inlytics gives you deeper insights into your produced content, including:

☑️ A timeline of your content containing all relevant data

☑️ Aggregated post data including heatmaps

☑️ Action able insights to improve content performance

☑️ Visualization of people viewing your content by company, job title and region.

☑️ You can filter your content ☑️ You can drop notes on every post... and much more

3. Search Appearances

A lot of people I know aim to increase the amount of search appearances for their profiles. To find out how many times you appeared in the search we go and visit: https://www.linkedin.com/me/search-appearances/

Let's have a look at these metrics and what they tell you.

The Total Number Of Search Appearances

As suspected this metric tells you how many times you were shown in the search results within 1 week. If you want to increase this metric I highly recommend checking out how to optimize your LinkedIn profile.

weekly search appearances

Were You Searchers Work (Company)

You will find out the companies at which the searchers currently work.

Why is this metric important?

For example: You are an SEO specialist and want to get hired by a certain customer segment. You can check out whether or not you appear in search for a term like "SEO Dallas" or "SEO Service Dallas".

Where the searchers work (company)

Your Searchers Occupation

This one is pretty straight forward. You can see what job title your searchers have.

This may be interesting when, for example, you know that most of the time the tech team will search for SEO support.

Then you get a clear picture if you get to the right person.

bar chart of job position of your searchers

Keywords Your Searchers Used To Find You

This one is very interesting! You should check this metric pretty frequently to see if your LinkedIn SEO strategy works.

LinkedIn keywords that wear used to find your profile

4. Social Selling Index or SSI

The LinkedIn social selling index is not directly visible in your account. Instead you have to visit a specific URL to view your metrics. https://www.linkedin.com/sales/ssi

LinkedIn social selling index dashboard

For what should I use the SSI?

You will not get any informations about your content from the social selling index (SSI), what you get is a comprehensive overview of how you interacted with your network over the past 7 weeks.

It's mainly intended to be used by salespeople.

social selling index ranking score in a chart

The stats include a scoring for the following metrics:
  • The establishment of your personal brand The score is influenced by the completeness of the own profile and the quantity and quality of the produced contents
  • Find the right people This metric is calculated by the way you interact and use the LinkedIn search.
  • Engage with insights You can influence this metric by engaging with posts and publishing frequently
  • Build relationships LinkedIn wants you to strengthen your network by interacting with them and connecting with thought-leaders.

Is The SSI Index Worth Your Time?

I think it can be an indicator of how you "perform" concerning people in your industry or compared to your network. However, I don't find actionable insights in the SSI that help me to create better content or boost interaction with people in my network.

I'm missing clear statements at this point. What to do with this information? How can I improve?

Conclusion: unless you are salesperson that requires reporting to your boss or the client most of the time you can jump over this dashboard provided by LinkedIn. There are better options out there that get you insights that help you improve.

5. Bonus: How To Get Deeper Insights In Your LinkedIn Data

It's safe to say that LinkedIn can collect a lot of data from it's users behavior and content performance. While LinkedIn collects this data, it's not shared very efficiently.

Most users have a hard time figuring out what works. You see a lot of people discussing about the LinkedIn algorithm and why some posts work and other's don't.

To get light in the dark we created a LinkedIn analytics dashboard for personal profiles.

All the data you would normally try to get from different sources you have aggregated in one dashboard view.

Even more than that. inlytics provides a scheduling tool to automatically publish content in the feed. If you are ready to try that out, you can create a free account at any time.

inlytics free plan dashboard

WRITTEN BY

Tim Schmidbauer

I help startups to validate their critical assumptions, sharpen the business case and ultimately generate traction. https://www.linkedin.com/in/tim-schmidbauer/

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