If you can't measure it, you can't improve it.
There’s nothing like personal LinkedIn profiles to boost your engagement. On the one hand, they allow you to send personalized connection requests and engage one-on-one. On the other hand, people simply prefer talking to other people (instead of companies).
However, to get the best out of your personal profile, you need to measure its performance using the right key performance indicators (KPIs). We’ve performance indicated the performance indicators to bring you the top 5 LinkedIn personal profile KPIs you should be tracking!
The first metric you should track is your posts’ impressions. This metric is important for two reasons:
For one, because post impressions show you the number of times your posts are seen, it gives you an idea of how well your posts resonate with your target audience. (Generally, higher post impressions lay the foundation for better content performance.)
Secondly, the post impression metric helps you calculate your engagement rate.
Your post shouldn’t just reach a lot of people. It should reach and entice the right people. How do you know if your content scratches the itch? With your post engagement rate.
And if it does, it could lead to more profile views, increased visibility, and opportunities to connect with customers and peers and grow your network.
To calculate your posts’ engagement rate, you’ll divide the number of interactions with a post by the post impressions metric.
(Or you can just use a tool like Inlytics, which tracks personal profile metrics you can’t get from LinkedIn.)
Once you track the engagement rate over time, you’ll see what content performs best. Then, double down on what works to get even more engagement!
We explained why you should use lead magnets to move LinkedIn prospects onto your mailing list. Track the number of clicks from your outbound links when you do. If your click rate is satisfactory, congratulations! Your audience is so interested in your offer that they have no problem moving off the platform.
Conversely, if your posts get plenty of views but not many clicks, your content or the way you present it might need some work.
Ultimately, LinkedIn is about networking and building relationships. As such, the number of followers you have is important. Simply put, the higher the number of followers on your profile, the stronger your personal brand.
(Especially if your followers engage with your content.)
However, your follower growth is even more important. You want to know how quickly you gain new followers. Are you growing month over month, or is the growth trickling in?
Remember: every new follower (especially if they’re qualified) is a chance to expand your influence. Your follower growth is what dictates the pace at which you’ll expand.
Finally, you should also track profile views. It shows how many people are interested in your profile. So, the higher this number, the more people are interested in your content and opinions.
These people will also be more likely to connect with you. And, with higher profile views, you’ll also be more likely to feature higher in LinkedIn search results.
You’ll never know your LinkedIn profile or content's performance without tracking the right KPIs.
More importantly, you won’t know how to improve.
To start tracking your personal profile’s KPIs, sign up with Inlytics now. It’s the analytics tool you need to grow your influence and optimize your personal LinkedIn profile performance.