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If you’re in B2B, LinkedIn is the place to be. But, there is a catch. Company pages are great, but there's nothing like tracking personal profiles to get shares, engagement, and sales.
If you’re in B2B, LinkedIn is the place to be. But, there is a catch.
You need to track your team members' profile metrics to get the most value from LinkedIn. Company pages are great, but their reach is low. When your team members post, they get 24x more shares.
That’s where LinkedIn analytics come in. Instead of manually analyzing every post, let LinkedIn analytics tools analyze the data for you.
But which tools actually interpret LinkedIn analytics? It's time to find out!
Best for: The LinkedIn First-Timer
SocialPilot is best-known for social media scheduling, but it offers a few handy LinkedIn analytics features:
If you’re just starting, SocialPilot helps you get off on the right foot. However, if you’re a LinkedIn power-user, you’ll find it lackluster, missing strategic insights.
Pricing for SocialPilot starts at $30 per month for its Professional plan (up to 10 social media accounts). It goes up to $125 per month for the Agency plan.
Best for: The LinkedIn Power-User
Not to toot our own horn, but we built Inlytics because other LinkedIn analytics tools weren’t cutting it. Instead of only offering scheduling and a replica of LinkedIn’s native tools, Inlytics gives you real-time LinkedIn analytics and insights into your personal profile performance.
You’ll see data visualizations of:
In addition to standard Inlytics data, you’ll also see:
+ Tips!
(Because everyone loves tips.)
Our tool does the research to give you strategic LinkedIn insights. Forget about crunching the numbers and focus on getting even more impressions!
Inlytics offers a free plan. Paid plans with advanced features and unlimited storage start at $12.50 per month. If you’re interested in a company or agency plan, get in touch. We’d love to help your clients make the best of LinkedIn!
Best for: The Agency That Happens to Do LinkedIn
Although mainly a social media scheduling tool, Hootsuite also offers LinkedIn analytics that allows you to track your LinkedIn follower growth and post engagement levels.
Hootsuite’s analytics reports are easy to understand, but you won’t get any strategic insights. Instead, roll up your sleeves and crunch those numbers!
Pricing for Hootsuite starts at $49 per month and goes up to $739 per month for the Business plan. It also offers enterprise custom plans and a limited free plan that allows you to connect only two social accounts.
Most social media tools claim they provide LinkedIn analytics. Unfortunately, they fall flat at analyzing the data and extracting insights that tell you exactly what your audience needs to hear.
If you use LinkedIn to win new business or network with industry experts, try Inlytics. Optimizing your profile has never been easier!
