LinkedIn is the place to be for B2B. But you have to use it to its full potential! Today, our team walks you through the 5 tenets of LinkedIn outbound sales success with battle-tested tips.
LinkedIn is the most effective channel to drive high-quality leads for your B2B business today. If you’re not using it to its full potential, you’re missing out on a lot!
While LinkedIn rewards both inbound and outbound sales efforts, your outbound sales can really take off with the right strategies.
Let’s discuss five proven strategies that can help increase your LinkedIn outbound sales results and boost your sales. Whether you're a seasoned sales professional or just starting, these strategies will help you unlock your sales goals!
While that’s a given, many sales professionals fail to maintain their LinkedIn profiles when outreaching for sales. This proves to be rather repelling to most leads.
Think about it—say you reach out to someone on LinkedIn and catch their attention. As a result, their natural instincts would urge them to check out your profile and get to know you better. But when they see a profile that hasn’t been updated for ages, has no profile photo, and a very vague headline and summary, they’ll bounce off and forget about you.
Remember: no one on social media expects unsolicited advice or pitches from someone they haven’t heard of before. This is why it’s always a good idea to warm up a lead before contacting them on LinkedIn.
And the best way to warm up a lead is to be present where they’re present, i.e., engage with their activities and updates.
For example, if they published a piece of content on LinkedIn, don’t just leave a reaction on their post—leave a thoughtful comment too.
You see, this comment not only appreciates the post but also adds a unique POV to the original post. Moreover, it gives the author the satisfaction that they’ve actually followed their advice and performed the CTA mentioned in the post.
I know, I know: your ultimate aim is to convert a lead.
But here’s the thing, if you do it with the intent of making sales, you won’t get it right for the most part. However, if you genuinely try to connect with someone and build a relationship with them, things naturally start falling into place.
At the very least, you’ll have more information for your Sandler pain funnel questioning.
While LinkedIn is a great platform to warm up a lead and make the first move, emails are the ultimate way of converting them.
That’s where you can bring up more serious discussions and get them to take action, such as booking a product demo, picking up a meeting slot, enrolling for a free trial, etc.
With omnichannel outreach, you’ll get the best of both worlds!
Coming up with great hooks and engaging intros every time you contact a new lead can be challenging, especially if you’re doing it at scale.
Creating templates for your outreach messages not only helps you save time but also helps you refine your LinkedIn outbound sales strategy to acquire more customers.
All it takes to succeed on LinkedIn is the right mindset, approach, and execution.
The key is to be strategic and consistent while adding value to your network. By using these LinkedIn business development strategies, you can effectively build relationships, generate leads, and close more deals.
Start implementing them and take your LinkedIn outbound sales to the next level!