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With this simple guide and tool, you can calculate your LinkedIn Engagement Rate. This tool is perfect for your post or article and completely free. If you want to do all of that automated, check out our LinkedIn Analytics tool.
If your LinkedIn posts do not get enough engagement from your audience, it’s time to check the numbers!
Monitoring your engagement metrics helps understand what’s really resonating with your audience and what isn’t. By calculating your LinkedIn engagement rate, you find out how much your audience engages with your posts and which posts have gotten more engagement.
Using this data, you either scale your efforts to create more of the best-performing content or pivot your strategy to create better content.
Wondering how to calculate the LinkedIn engagement rate? Keep reading to learn, and use our free LinkedIn engagement rate calculator to quickly find out how your content is performing!
Engagement is the number of likes, comments, reposts, shares, and custom button clicks on your LinkedIn posts. And engagement rate measures the amount of interaction you’ve had on your posts relative to your audience size.
While engagement rate is a metric that shows how well your content performs, it isn’t your brand’s worth. Your brand’s worth is more about your loyal audience and your offerings.
However, if you’re someone who’s looking to reach more eyeballs and increase your brand awareness, it’s important that your content gets more engagement. And naturally, the engagement rate is an important metric for you to monitor and optimize.
High engagement helps reach more prospects and establish authority and trustworthiness so they become your loyal followers.
✔️Your Post Engagement-Rate
✔️The Engagement Rate of your LinkedIn Company Page
If you want to know how you can calculate the Engagement Rate on your own, or you are just curious about how it is done, have a look at the formula below.
The calculation of LinkedIn's Engagement Rate is simple. You will need the following stats out of your dashboard:
➡️Post impressions
➡️Post comments
➡️Post Reactions
➡️Post Shares
You get access to all these insights on your LinkedIn dashboard. Simply go to your post summary page and choose the post you want to analyze.
To calculate the engagement rate, simply divide the number of likes, comments, and shares you’ve gotten in your post by the total impressions on your post.
Now, to the fun part! Let's calculate our engagement rate using this simple formula:
The Basic Formula:
ER (Engagement Rate) = ((Total Engagement (Reactions + Comments + Shares)) / Impressions)*100
Let's use a quick example, so you see how to calculate it using real values:
The values we are calculating with:
ER (Engagement Rate in %) = ((Total Engagement (44 + 12 + 1)) / 1250) * 100
Step 1: Calculating the "Total Engagement"
ER (Engagement Rate in %) = (57 / 1250) * 100
Step 2: Divide your "Total Engagement" by your Impressions
ER (Engagement Rate in %) = (57 / 1250) * 100
Step 3: Multiply the result by100
4,56% (Engagement Rate in %) = 0,0456 * 100
Tip: You have to be careful: The fewer impressions you have, the less meaningful the outcome is. For example, it's a huge difference if your post has 500 impressions or 5000 impressions. 5k is more statistically significant than 500 impressions.
inlytics offers you a comprehensive LinkedIn Analytics Dashboard to improve content performance.
Sign up now and start for free.
I’ve seen posts getting anywhere between 0.2% - 20 % engagement rates being called ‘successful’ or ‘engaging’. Out of my personal experience running Inlytics - a LinkedIn analytics tool, I say the metric varies from person to person.
It largely depends upon the industry you’re in, your job position, your existing reputation in the market, and your network. And most importantly, it depends on the quality of your content and its relevance to your audience.
Suppose you’re posting top-quality content, but it does not address the needs of your audience. It’s still going to perform badly and get low engagement.
However, if your content matches the intent and pain points of your audience and actually offers them solutions, sooner or later, it’s going to pick up.
Coming back to what a good engagement rate is, I’ve worked with many accounts that are happy when getting 1-3% engagement, while I’ve known others (ambitious ones) who aim for between 5-10% engagement rate.
Again, it depends on your goals, your target audience, and your content.
Inlytics pulls your LinkedIn historical data into a dashboard and presents it practically, so you easily know what's what. It refreshes this data in real-time and provides you access to your account’s performance at a glance.
You also see how each of your posts has performed on LinkedIn, i.e., the engagement you got. The best part—it calculates the engagement rate for you and showcases the metrics, including likes, shares, comments, and impressions for each post.
You’ll also these metrics presented in the heat map form to help you instantly see your top-performing posts.
For more detailed insights into each post, you can click on ‘details’ to get more insights. It shows how each post has been performing throughout the day or week. Just hover over your mouse on the graph, and you’ll see how your posts are performing at a specific timeframe.
This helps you understand:
Want to know how your account has been performing? Go to the "Profile" section in your Inlytics dashboard, and you’ll get detailed insights about your profile activity:
You can use this information to analyze what’s causing your number of followers to increase or decrease and, more importantly, how this relates to your content performance. This helps you identify the weak spots in your content strategy!
You’ve analyzed your best-performing posts and understood the likes and dislikes of your audience.
Now what?
Use this information to create a LinkedIn content and outreach strategy that gets you your desired engagement and grows your follower count:
Follow these best practices, and you’ll soon see a spike in engagement on your LinkedIn posts!
WRITTEN BY
I help startups to validate their critical assumptions, sharpen the business case and ultimately generate traction.
I answer the questions that you may still have
LinkedIn itself does not provide any metric similar to the calculated Engagement Rate above. That means it's purely a metric used to find out how many people have been interacting with your content. See it as something that always should be as high as possible. You want your audience on LinkedIn to be engaged with your content, otherwise it may not be helpful/ educational... enough.
Yes, you don't need to monitor metrics at all with inlytics. We automatically pull all your data and visualize it in your dashboard your Engagement Rate is also automatically calculated. What we do is we support the evaluation of your data by providing you with a heatmap that shows you at one glance what's going on. If you want to start for free, create your account here.
As far as I know, you won't find real statistics about this topic by now. However, inlytics (LinkedIn Analytics) is capable of analyzing your personal Engagement Rate and compare it to other people in your industry. We are actively working towards a state where we can present more benchmarking insights. Example: LinkedIn Benchmarking reports for B2B, salespeople, or founders. Our goal is to deliver you fitted and actionable insights to improve your content performance.
Sure! You can use the calculator as often as you want completly for free.
Use it for whatever you want. Most will calculate the Engagement Rate of their posts or articles. Some will use it to find out more about the overall Engagement of their company pages.
