Breakdown Of This Guide

If you ask yourself if this guide can help you to build a better LinkedIn profile, read further. I'm sure it will.

What Makes A Good LinkedIn Profile?

You want your LinkedIn Profile to make a good first impression? I understand. We will have a look at various examples as well as common pitfalls you want to avoid.

A good profile appearance is made out of different aspects:

  • It tells your personality (Pitch)
  • Adds credibility in you and your skills (Trust)
  • Shows what you can achieve for others (Offer)
  • Help you get found more often (LinkedIn SEO)
  • Get's people to take action - aka. for you to do more business (Call-To-Action)

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Note: If you are here to find out how to optimize your LinkedIn Profile, I have written this guide for you (link).

The Structure Of A Great Profile:

The Header

LinkedIn Profile Example: Header area

A great header pitches who you are and what you do.

Pedro did a great job making his header area stand out by adding a clear and descriptive headline and including a contrast-rich background image with a clear CTA. Additionally, he showcases his service right there, which makes things clear.

For the professional look of your profile, your photo plays an important role.

As a rule of thumb:

  • Show your Face
  • Smile - Big smiles in profile images are associated with good social relationships
  • Don't cut your image to close
  • Use a simple background
  • Get feedback: for example from the free tool photofeeler

The About Section:

LinkedIn Profile Example of the about section

You want people to learn more about you and what you offer? Here comes your chance. In Pedro's example you can see, he's a storyteller. He points out the frequent pain points of his customers to pitch them his services, which is in this example.. well done!

Best practices:

  • Tell your story
  • Pitch the problem
  • Show what you can do for others
  • Add a Call-To-Action
Second example of the about section from pedro

Featured Section:

LinkedIn Profile Example of the features section, showing content pieces from pedro

The featured section allows you to build trust by showing of references. Pedro used this area to show people highly relevant content concerning his offer. You see, he has defined his goal throughout his profile: Bring people to his website and make out a call.

Best practices:

  • Include content that is relevant for the people which you would like to address

Experience, Skill, and Recommendations Section:

LinkedIn Profile Example showing the experience, skill, and endorsement section

People visiting your profile are curious about who you are and what you do. The Experience and Skill Section is a great place to prove that you are highly skilled. Most notably are recommendations from people who are well known in the industry. Get some of these and they will add massive trust.

Best practices:

  • Add all your previous Job titles and make sure you include an image from the page
  • Keep it up to date (important!)
  • List your skills and ask for endorsements
  • Build relationships with people that are meaningful in your industry. If you worked with them: Give them a Recommendation. Maybe they'll return the favor.

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3 Types Of Profile Owners:

Example #1: The Fancy Storyteller

LinkedIn Profile Example of Michal with a good headline and banner call to action

Pedro's example above fits also in the storyteller profile. This time I show another good example. Michals profile follows certain patterns. She uses a lot of trustworthy elements on her profile as well as keeping you stick to her texts.

LinkedIn Profile Example of Michal showing her about section
Second part of her about section (with a good call to action as well)
A good example of her featured section, showing her at a speaking engagement
A great LinkedIn Profile Example of given and received recommendations

Perfect for you if:

  • You have something interesting to tell
  • You use your story as a marketing tool
  • You want to engage people

Common Pitfalls:

  • Writing a story without a point - you want to avoid telling your story without getting clear about what you can do for others. This is key.

Best practices from his example:

  • Use a hook to create attention
  • Give noticeable recommendations to others

Example #2: The Reputable Specialist

LinkedIn Profile Example of Fili. He uses keywords to optimize his profile for search

This one is a great LinkedIn Profile Example. I include him in may of my articles - for a reason! When you search the world SEO you will find him instantly. He made himself stand out so much by focusing his entire profile to the term SEO. He even included that phrase in his last name (SEO tip ;)).

LinkedIn Profile Example of his the about section
LinkedIn Profile Example of his experience section with many references
Fili's skills and endorsements
A list of Filis Accomplishments - a good LinkedIn Profile Example

Perfect for you if:

  • You explicit want to brand yourself as a specialist for one topic
  • Are fine to get referenced by people in this manner

Common Pitfalls:

  • Disqualifying you from other industries niches if your wording gets to specific (first glance: "ah this guy does only SEO, I'm searching for a Marketing expert...")

Best practices from his example:

  • Try to get endorsements by industry leaders or from employees from a company in your industry
  • Include the keyword/ keyphrase to get found in the search
  • Show of your experience by documenting the correct duration of your employment
  • Feature publications with/ from you
  • Create a banner with a hooking question or statement

Example #3: The Stunning Generalist

Roberts header shows he is a generalist (Profile Example)

This example is pretty much the opposite of the example above. Robert is not specialized on one topic. Is this good or bad? Well, it depends! I'm a generalist myself and would not consider it a bad thing. It's different. The challenge is to communicate your skills and educate people what you can do for them.

You need to be aware that focusing (communicating) many things makes you less relevant for specific search intents.

Eg: somebody searches for a copywriting expert. You appear next to a dedicated writing expert in the search but have listed 20 other services in your profile. Who would you choose?

So it all comes down to what you want to achieve with your profile.

For certain job roles, a generalistic profile makes total sense. For example for a Growth leader.

His about section is a good example
The optimization of this section showing various skills

Perfect for you if:

  • If you have broad knowledge that you want to show off
  • Are fine to get outperformed by dedicated specialists
  • Want to attract job opportunities that require generalists (often leading positions)

Common Pitfalls:

  • You seem to be without focus and aim

Best practices from his example:

  • Showing your different skills in use (via the featured section and/ or through your experiences of what you have done)

LinkedIn Profile Example For Students

Rohans Profile Header Example

In this example, I have picked Rohan because he did some things really well and others can be improved. I want to show you both sites:

LinkedIn Profile Example with tipps for students

Why is it great?

His LinkedIn Headline is on point. He did a great job using active voice to search for an Internship, as well as including his skills in data science and business intelligence.

In the about section, he mentions his references and years of experience. That's awesome.

Points of criticism:

  • The contact email is missing (about section)
  • Profile image could be more favorable (contrast, smile ..)
  • No Profile banner image (default one)

LinkedIn Profile Example For Marketing Professionals

Marketing professional LinkedIn Profile Example

Ryans Profile is a bold standout. He sets himself cleverly in the scene with some means. I like the way he presents himself on the platform. Here's why:

LinkedIn Profile Example with tipps for marketing people
How this marketing person uses recommendations

Why is it great?

  • Bold Profile image
  • Bright colored background image (contrast-rich)
  • His company is mentioned several times throughout his profile

Points of criticism:

  • Company name could be in the headline
  • No clear Call-To-Action in the about section

Improve Your LinkedIn Profile - for free

inlytics offers you a comprehensive LinkedIn Analytics Dashboard to improve content performance.
Sign up now and start for free.

THE Best Tool To Optimize Your Profile

I gave you a lot of practical examples of good LinkedIn Profiles. Now it's your turn to optimize yours. If you are a LinkedIn professional, looking to grow your influence, I have a ridiculous helpful tool for you.

Use a inlytics to optimize your Profile Appearance

The tool is called By studying your own data inlytics helps you to achieve the following:

  • Optimize your Profile Appearance
  • Improve your Content Performance
  • Dramatically increase your Influence on LinkedIn

I recommend you give it a try. It's free to get started.

LinkedIn Profile Analytics Tool
Free Linkedin Analytics Tool - inlytics

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Note: You can start building your LinkedIn Analytics Dashboard today, by signing up for the free account right here. Do it. That way you will learn even more than just studying LinkedIn Profile Examples of other people.


7 Tips To Make Your Profile Stand Out

  1. Use a great headshot and test it with Photofeeler
  2. Make sure to have a contrast-rich background image, that fits your brand (with call to action)
  3. Make use out of 120 characters of your total headline length
  4. Enhance your Profile with skills and ask for endorsements
  5. Give Recommendations to people you have worked with, they most likely will do the same
  6. Add your education and experience. Include bullet points.
  7. Customize your LinkedIn Profile URL



I help startups to validate their critical assumptions, sharpen the business case and ultimately generate traction.

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Frequently Asked Questions
About LinkedIn Profiles

I answer the questions that you may still have

How To Make Your Profile Stand Out?

I found that influential accounts oftentimes share similarities. One of them is: their profiles don't look boring. Most of them have put a lot of effort into the creation. But in my opinion, the most important part is, that they are authentic. To answer this question I would say:
- Talk to your audience - you need to know who you want to address when optimizing your profile
- Don't try to be anyone else - people will notice this quickly
- Use your personal style that makes you comfortable. Not everybody is that kind of bold standout. And it's fine!

Do You Have Explicit LinkedIn Headline Examples?

Because writing a good and engaging headline isn't easy, I have put together a dedicated post for this topic: Best LinkedIn Headline Examples.

All Your Linkedin Data In One Place - Stop Guessing Start Creating.

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